DENVER, CO – Football fans know John Elway as the legendary Denver Broncos quarterback who delivered back-to-back Super Bowl wins. But these days, the Hall of Famer is making headlines for an unexpected pivot—launching his own luxury coffee brand, Elway’s Reserve.
Gone are the days of game-winning drives; now, Elway is focused on crafting the perfect roast. The 63-year-old NFL great shared that his coffee obsession started during his playing career. “Between early film sessions and late-night recoveries, coffee kept me going,” he said with a grin. “Now, I’m channeling that same dedication into creating something exceptional.”
Teaming up with renowned Colombian coffee farmers, Elway’s Reserve prioritizes sustainability and premium quality, sourcing only the finest high-altitude beans. The standout product? “The Comeback Blend”—a rich, full-bodied roast inspired by his knack for clutch performances.
Local coffee enthusiasts are already raving. “It’s got depth and resilience—much like Elway himself,” remarked a Denver café owner.
With early demand surging, it seems Elway’s post-football venture might just be another victory in an already legendary career.
